The first-of-its-kind Mocktail Drink Competition is being held Wednesday, June 27, 2012 at 1 p.m. at The Bar & Restaurant Show, held at the Javits Center in New York City.
With the entry proceeds benefiting The Hero Campaign, The New York Mocktail Drink Competition will be for the best non-alcohol bar drink created by 20 of the industry’s best mixologists, using various Ocean Spray Cranberries products.
The John R. Elliott HERO Campaign for Designated Drivers has a simple goal: to encourage more people to become sober designated drivers in order to reduce the number of drunken driving fatalities and injuries in our nation. With this in mind, promoting The New York Mocktail Drink Competition creates an atmosphere where customers wanting to be responsible can have fun drinking a non-alcohol drink and not be left out of the fun.
Here is how the competition works: The 20 pre-chosen mixologists will be required to mix their drinks on the Show floor and be judged by three expert judges. They will have five minutes to create their drink. Winners will be judged on overall impression, originality, appearance, aroma and taste. The first place winner receives $1,000, second place wins $500 and third place gets $250.
A call for recipes went out last month. A $10 charge per recipe is required and the entire amount will be donated to The Hero Campaign.
Sponsoring the event is One2One Living Corp. and Ocean Spray Cranberries Inc.