There’s always the potential for adventure when you’re in Las Vegas, but the 2012 IFT Annual Meeting and Food Expo, slated for June 25–28, promises a sensory adventure where attendees can discover the newest beverage flavors, ingredients and technologies.
Utilizing the latest in technology, IFT offers a 2012 IFT Food Expo mobile app, allowing attendees to navigate the show from their smartphones. Besides an exhibitor search and interactive maps, the mobile app will feature a Taste the Expo section allowing attendees to locate exhibitors providing product samples and a What’s New section pointing the way to companies showcasing new products and innovations. Here’s what to expect from some of the exhibitors, although there are sure to be some surprises.
Attendees are invited to visit Virginia Dare’s Flavor Oasis (Booth 2521) to sample beverages showcasing the company’s varieties of vanilla extract as well as RTD iced teas made with a blend of tea concentrates and fruit flavors. Attendees also can learn more about Virginia Dare’s sustainability program while enjoying a pick-me-up as the company plans to introduce several of its new coffee concentrates blended with popular flavors.
Wild Flavors (Booth 401) will help attendees cool off from the Vegas heat with mint-infused beverages to showcase mint’s flavor potential. To get a taste of seasonal flavors and colors, visitors also can try a few RTD coffees and spiced punches.
With the concept of creating “smarter formulations,” Corn Products and National Starch (Booth 1211) invites attendees to learn through beverage prototypes and demonstrations how the two organizations’ ingredients offerings and technical support can help manufacturers address some of the most important trends and issues facing the industry.
The company will demonstrate how its range of nutritive and non-nutritive sweeteners, specialty starches and nutritional ingredients can help formulators reduce formulation costs, achieve “clean” natural labels, enhance their products’ nutritional benefits and create healthier products by reducing fat, sugar or calories without sacrificing taste or texture.
With a focus on international flavors, Corn Products and National Starch will cook up Mid-Eastern and African-inspired soups and entrees during the show and visitors also can sample flavorful drinks as well.
Childhood nutrition is an ongoing concern given issues with childhood obesity, and Cargill (Booth 1721) will demonstrate how it can help beverage companies develop great-tasting, nutritious drinks that kids will like to drink. For instance, a raspberry juice containing Cargill’s Xtend sucromalt, a low-glycemic ingredient that also reduces sugar. Cargill also plans to offer a reduced-sugar chocolate milk using its Truvia stevia-based sweetener for a 30 percent sugar reduction compared to traditional chocolate milk.
Omega 3s and immune-enhancing ingredients also continue to be hot trends and Wild Flavors will showcase both with RTD tea samples with varietal citrus flavors and its Immunel ingredient for immune support. Attendees also can sample enhanced waters fortified with Omega 3, which has proven benefits for cardiovascular health.
Dohler-Milne Aseptics (Booth 2959), a joint venture of DohlerGroup and Milne Fruit Products, offers a range of products and services for the beverage industry, including fruit juice concentrates, fruit preparations, ingredient systems and cutting-edge processing and packaging technologies. Visitors to the company’s booth can learn more about its ingredient and packaging solutions, which can help beverage manufacturers improve product safety, quality and shelf life.
As consumers increasingly see value in natural colors and all-natural beverages, Chr. Hansen (Booth 3455) can assist manufacturers with converting from artificial colors to natural colors or develop new products using natural colors.
Sensient Colors (Booth 1440) offers advanced color science and global capabilities to the food and beverage industry for consistently stable, vibrant colors, including a line of natural color solutions for beverage manufacturers looking to develop all-natural beverages.
Roha Food Colors (Booth 2707) is a global provider of FD&C colors, natural colors and D&C colors as well as customized color solutions and will be showcasing its technical expertise with issues like stability and shelf life.